LIES, Jan. Marketing Intelligence: Boom or Bust of Service Marketing?. International Journal of Interactive Multimedia and Artificial Intelligence, [S. l.], v. 7, n. 7, p. 115–124, 2022. DOI: 10.9781/ijimai.2022.10.001. Disponível em: https://revistas.unir.net/index.php/ijimai/article/view/468. Acesso em: 29 aug. 2025.