Research on the Application of Computer Graphic Advertisement Design Based on a Genetic Algorithm and TRIZ Theory.

Yang Song

doi:10.9781/ijimai.2021.08.007

Authors

Yang Song Baotou Teachers College

DOI:

https://doi.org/10.9781/ijimai.2021.08.007

Keywords:

TRIZ Theory, Genetic Algorithms, Print Advertising, Innovative Thinking, Content Arrangement

Abstract

In view of the shortcomings of the traditional thinking of computer graphic advertising design, this paper introduces TRIZ innovative thinking to design computer advertising. First of all, combined with specific cases of computer creative print advertising, this paper analyzes the creative methods of stimulating divergent thinking, aggregation thinking and transformation thinking from the innovation principle of TRIZ theory as the origin, and applies them to the creative mechanism and application program of print advertising creativity. The whole process is led by rational principles of perceptual thinking, driven by specific principles of abstract imagination, to explore the thinking source of creative design essence of print advertising. The theory and its application mechanism become a new thinking method and application attempt in the creative field of print advertisement. Then, based on the TRIZ innovation theory, the business model of advertising content arrangement is constructed, and the mathematical model is constructed according to the planning business media resource planning on the business model to realize the multi-objective optimization of efficient use of orders and precise delivery of time. Finally, a multi-objective optimization mathematical model of parallel genetic algorithm is designed to solve the advertisement content arrangement. The innovative thinking of TRIZ and the application of genetic algorithm in content arrangement of computer graphic advertisement design are verified by experiments.

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