Development of a Shared UX Vision Based on UX Factors Ascertained Through Attribution.

Dominique Winter; Carolin Hausmann; Andreas Hinderks; Jörg Thomaschewski

doi:10.9781/ijimai.2023.04.001

Authors

Dominique Winter University of Siegen
Carolin Hausmann Fujitsu Technology Solutions GmbH (Germany).
Andreas Hinderks Universidad de Sevilla
Jörg Thomaschewski University of Applied Sciences Emden Leer

DOI:

https://doi.org/10.9781/ijimai.2023.04.001

Keywords:

User Experience, Development, Product Vision, Collaboration

Abstract

User experience (UX) is an important quality in differentiating products. For a product team, it is a challenge to develop a good positive user experience. A common UX vision for the product team supports the team in making goal-oriented decisions regarding the user experience. This paper presents an approach to developing a shared UX vision. This UX vision is developed by the product team while a collaborative session. To validate our approach, we conducted a first validation study. In this study, we conducted a collaborative session with two groups and a total of 37 participants. The group of participants comprised product managers, UX designers and comparable professional profiles. At the end of the collaborative session, participants had to fill out a questionnaire. Through questions and observations, we identified ten good practices and four bad practices in the application of our approach to developing a UX vision. The top 3 good practices mentioned by the participants include the definition of decision-making procedures (G1), determining the UX vision with the team (G2), and using general factors of the UX as a basis (G3). The top 3 bad practices are: providing too little time for the development of the UX vision (B1), not providing clear cluster designations (B2) and working without user data (B3). The results show that the present approach for developing a UX vision helps to promote a shared understanding of the intended UX in a quickly and simply way.

Downloads

Download data is not yet available.

References

International Organization for Standardization, “Ergonomics of human-system interaction - Part 210: Human-centred design for interactive systems,” Vernier, Switzerland, 2019. Available: https://www.iso.org/obp/ui/en/#iso:std:iso:9241:-210:ed-2:v1:en

S. Djamasbi, D. McAuliffe, W. Gomez, G. Kardzhaliyski, W. Liu, and F. Oglesby, “Designing for Success: Creating Business Value with Mobile User Experience (UX),” in HCI in business: First international conference, HCIB 2014, held as part of HCI International 2014, Editor F. F.-H. Nah, Heraklion, Greece: Springer, 2014, pp. 299–306, doi: 10.1007/978-3-319-07293-7_29.

D. Winter, M. Schrepp, and J. Thomaschewski, “Faktoren der User Experience: Systematische Übersicht über produktrelevante UX-Qualitätsaspekte,” in Mensch und Computer 2015 - Usability Professionals, A. Endmann, H. Fischer, and M. Krökel, Eds., Berlin: De Gruyter Oldenbourg, 2015, pp. 33–41.

M. Schrepp, R. Otten, K. Blum, J. Thomaschewski, “What causes the dependency between perceived aesthetics and perceived usability?,” International Journal of Interactive Multimedia and Artificial Intelligence, vol. 6, no. 6, pp. 78–85, 2021, doi: 10.9781/ijimai.2020.12.005.

V. Roto, E. Kaasinen, M. Nuutinen, and M. Seppänen, “UX Expeditions in Business-to-Business Heavy Industry,” in #chi4good: CHI 2016, San Jose, CA, USA, 2016, pp. 833–839, doi: 10.1145/2851581.2851600.

S. M. Branham, S. Wahid, and D. S. McCrickard, “Channeling Creativity: Using Storyboards and Claims to Encourage Collaborative Design,” Workshop on Tools in Support of Creative Collaboration (part of Creativity & Cognition 2007), pp. 1–4, 2007.

I. Alexander and N. Maiden, Scenarios, stories, use cases: Through the systems development life-cycle, Chichester, UK: Wiley, 2004.

M. Blythe and P. Wright, “Pastiche scenarios: Fiction as a resource for user centred design,” Interacting with Computers, vol. 18, no. 5, pp. 1139– 1164, 2006, doi: 10.1016/j.intcom.2006.02.001.

J. Kollmann, H. Sharp, and A. Blandford, “The Importance of Identity and Vision to User Experience Designers on Agile Projects,” in 2009 Agile Conference, Chicago, IL, USA, 2009, pp. 11–18, doi: 10.1109/AGILE.2009.58.

P. Vergragt and H. Brown, “Sustainable mobility: from technological innovation to societal learning,” Journal of Cleaner Production, vol. 15, 11-12, pp. 1104–1115, 2007, doi: 10.1016/j.jclepro.2006.05.020.

G. A. Moore, Crossing the chasm: Marketing and selling disruptive products to mainstream customers, New York, USA: Harper Business Essentials, 2002.

J. A. Highsmith, Agile project management: Creating innovative products, Boston, USA: Addison-Wesley, 2004.

R. Pichler, Strategize: Product strategy and product roadmap practices for the digital age, Wendover, UK: Pichler Consulting, 2016.

A. Cooper, R. Reimann, and D. Cronin, About face 3: The Essentials of Interaction Design, Indianapolis, USA: Wiley, 2007.

M. Perri, Escaping the build trap: How effective product management creates real value, Sebastopol, CA, USA: O’Reilly, 2019.

S. L. Brown and K. M. Eisenhardt, “Product Development: Past Research, Present Findings, and Future Directions,” The Academy of Management Review, vol. 20, no. 2, p. 343-378, 1995, doi: 10.2307/258850.

M. Cagan and C. Jones, Empowered: Ordinary people, extraordinary products, Hoboken, New Jersey, Wiley, 2021.

J. L. G. Benassi, D. C. Amaral, and L. D. Ferreira, “Towards a conceptual framework for product vision,” International Journal of Operations & Production Management, vol. 36, no. 2, pp. 200–219, 2016, doi: 10.1108/IJOPM-11-2013-0511.

P. Tessarolo, “Is Integration Enough for Fast Product Development? An Empirical Investigation of the Contextual Effects of Product Vision,” Journal of Product Innovation Management, vol. 24, no. 1, pp. 69–82, 2007, doi: 10.1111/j.1540-5885.2006.00233.x

P. Wille, Strong product people: A complete guide to developing great product managers, Hamburg, Germany: Petra Wille, 2020.

K. Holtzblatt, J. B. Wendell, and S. Wood, Rapid contextual design: A how to guide to key techniques for user-centered design. San Francisco, USA: Elsevier/Morgan Kaufmann, 2005.

A. Szóstek, “A look into some practices behind microsoft UX management,” in 2012 annual conference extended abstracts on Human factors in computing systems, Austin, TX, USA, 2012, pp. 605-618, doi: 10.1145/2212776.2212833.

S. Weichert, G. Quint, and T. Bartel, Quick guide UX Management: So verankern sie usability und user experience im Unternehmen, Wiesbaden, Germany: Springer Gabler, 2018.

K. Kaplan, How to Create a UX-Vision Statement, Nielsen Norman Group, USA, 2022. Accessed: June 6, 2022. [Online]. Available: https://www.nngroup.com/articles/ux-vision-statements/

A. Lund, User experience management: Essential skills for leading effective UX teams, Amsterdam, Netherlands: Morgan Kaufmann/Elsevier, 2011.

H. R. Hartson and P. S. Pyla, The UX book: Process and guidelines for ensuring a quality user experience, Amsterdam, Netherlands: Elsevier Morgan Kaufmann, 2012.

V. Roto, Y. Lu, H. Nieminen, and E. Tutal, “Designing for User and Brand Experience via Company-wide Experience Goals,” in CHI 2015: extended abstracts publication of the 33rd annual CHI Conference on Human Factors in Computing Systems, Seoul, Republic of Korea, 2015, pp. 2277–2282, doi: 10.1007/978-3-662-44811-3_17.

D. Winter, A. Hinderks, and J. Thomaschewski, “Steigerung der organisationalen UX-Kompetenz,” in Mensch und Computer 2018 - Usability Professionals, Dresden, Germany, 2018, pp. 15-25.

K. Kuusinen, “Improving UX Work in Scrum Development: A Three-Year Follow-Up Study in a Company,” in Human-centered software engineering: 5th IFIP WG 13.2 international conference, Paderborn, Germany, 2014, pp. 259–266, doi: 10.1007/978-3-642-02806-9.

P. Gómez-López, F. M. Simarro, and M. T. L. Bonal, “Analysing the UX scope through its definitions,” in XX International Conference on Human Computer Interaction, Donostia Gipuzkoa, Spain, 2019, pp. 1–4, doi: 10.1145/3335595.3335648.

R. Likert, “A technique for the measurement of attitudes,” Archives of Psychology, no. 22, pp. 5–55, 1932.

M. Schrepp and J. Thomaschewski, “Design and Validation of a Framework for the Creation of User Experience Questionnaires,” International Journal of Interactive Multimedia and Artificial Intelligence, vol. 5, no. 7, p. 88-95, 2019, doi: 10.9781/ijimai.2019.06.006.

C. Anderson and G.J. Kilduff. “Why do dominant personalities attain influence in face-to-face groups? The competence-signaling effects of trait dominance,” Journal of Personality and Social Psychology, vol. 96 no. 2, pp. 491–503, 2009, doi: 10.1037/a0014201.

A. Hinderks, D. Winter, F. J. D. Mayo, M. J. Escalona, J. Thomaschewski (2022), “UX Poker: Estimating the Influence of User Stories on User Experience in Early Stage of Agile Development”, International Journal of Interactive Multimedia and Artificial Intelligence, vol. 7, no. 7, pp. 97-104. doi. doi.org/10.9781/ijimai.2022.11.007.